Top 5 Digital Marketing Tips to Help your Start-up Grow

To launch your very own Start-up in this global business industry in itself is a great achievement. Your dream of bringing together your resources, ideas and an action plan to come up with your very own ever growing platform is finally a reality.

For Start-ups, the only hope of being successful is in marketing better and more efficiently than old businesses. Start-ups often have a limited budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.

Each day, new brands are launched in the marketplace. These brands have to compete with long-standing companies and millions of marketing campaigns. In this fast-paced and influencing business industry, a robust digital marketing strategy is very much required to establish your brand name. Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your Start-up.

Marketing has changed at a rapid pace. Each day, new brands are launched in the marketplace. These brands have to compete with long-standing companies and millions of marketing campaigns.

There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If you have a small business or a start-up, you probably don’t have much money, time, or manpower to invest into traditional marketing techniques. But that’s okay! You don’t need a fancy building with hundreds of people on staff. You just need a simple but solid digital marketing strategy.

Here are 5 essential digital marketing tips for Start-ups:

1. User experience

Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company. Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.

Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience. Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.

The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience. Also, you need to develop a client management strategy that helps you connect with your customers.

2. Creative Content

From communicating your brand’s message to engaging your customers with information, content is supreme as it gives something useful to your potential customers. Create content that is unique and fresh as it can have a strong impact o your target market. Great content can increase your organic traffic and can improve your search engine rankings.

Your audience is primarily looking for content that communicates value. While creating and managing content, you should keep in mind that the content you create and the medium you choose to employ will greatly affect your business’ growth.

3. Social Media Platforms

As a Start-up, one of the first things that you probably worked on was an active social media strategy.

Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.

You know that in this business industry, social media is the key to leveraging your brand awareness and value. Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.

A good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking. Be consistent and regular in your social media strategy and maximise your growth.

While social media platforms are effective and raging with success for Start-ups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users. Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.

4. Video Marketing

Videos are powerful tools to communicate extensively. You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

5. Search Engine Optimization

Most Start-ups run on shoestring budgets and gradually build a customer base. To help take your project off-the-ground and attract attention, you need online visibility. Investing in a credible SEO solution is one of the integral essentials to grow your business online. Conduct an SEO audit and find out how users are interacting with your website and social media platforms. SEO looks into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.

Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your digital marketing strategy accordingly. Good SEO tools are about more than just finding quality keywords. Reports and analytics play a crucial role as well. Firstly, invest in an efficient, professional website with easy navigation for your business before you start spending cash on other tools.

Here are few SEO tools that can help catapult your Start-up from scratch and elevate your website on search engines:

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  Ahrefs:

  An excellent tool for understanding competitors ‘backlinks distribution with accurate results and statistical data.

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  Google Analytics:

  Provides valuable statistics and date to helps you understand your visitors. Advance reporting is another significant feature of this tool.

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  Long Tail Pro:

  One of the best tools for keyword research, Long Tail Pro lets you search up to 10 keywords & multiple links at a time.

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  Majestic SEO:

  This tool lets you keep a check on your competitors. Simple share the URL of your competitor and get a detailed analysis of their site structure and SEO.

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  SEMrush:

  For those looking for higher website ranking, this tool is your best bet. It also performs SEO tasks and tracks both advertising opportunities and domain rankings.

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  Raven Tools:

  An idea tool for entrepreneurs and Start-up owners, Raven is a brilliant blend of SEO, content marketing, PPC and social medial tools, laden with numerous features to aid you.

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  Squirrly SEO:

  This tool offers you paid features such as unlimited content optimization, features for monitoring your website’s ranking, headlines suggestions, blog analytics, keyword research and much more.

Being consistent and regular in your digital marketing strategy will help you to increase your Start-up’s visibility most effectively. Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.

A good digital marketing strategy will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry